About Us

Strategic Plan

Goal #1
Advocate for role of FP’s to all Stakeholders


  • Promote role of MCFP to FP’s Public and policy makers will recognize MCFP as the voice of FP’s
  • Regular involvement of MCFP at the leadership level in planning/policy with gov’t, RHA’s, etc.
  • To promote the role of FP’s to physicians, public and allied health


Goal #2
Advocate for PMH for all Manitobans


  • Bring FP leadership to RHA level to ensure adequate funding for medical home model.
  • Promote Medical Home model.
  • Establish formal relationships with politicians / govt. for the purpose of promoting the place family medicine in the system and the Medical Home.


Goal #3
Engage and Mobilize Members and Patients/Public

**Addition of Patients/Public since 2012 Strategic Plan


Goal #4
Education and Research

Increase Involvement of Community – Based Family Physicians in continuum of Education and Research
**Addition of Research to goal from 2012


  • Support and collaborate with U of M Department of Family Medicine in engaging community based FPs as teachers
  • Improve the facilitation of life long learning through continuing professional development
  • Provide an information source for available CPD
  • Collaborate with U of M CPD departments
  • Increase capacity and participation of members in regards to CQI and Research


Goal #5
Collaboration with other organizations


Goal #6
Social Accountability, Advocacy and Equity


  • Introduce utilization of Social Justice lens to MCFP Board Meetings
  • Increase literacy and awareness of members regarding Social Accountability
    • Develop CPD sessions at MCFP regarding Social Accountability